Offer your web site viewers the capability to subscribe or unsubscribe online to any of the email subscription lists that you would offer.
Your municipality can easily add other types of e-mail lists to your web site for online subscriptions, to enhance communications from the municipality to its constituents. By offering online subscriptions to e-mail newsletters, your municipality can significantly reduce labor, printing and postage costs associated with physical copies of newsletters or brochures that would otherwise be regularly mailed.